Bob Roll called it his favorite bike of all time. It was a Huffy-stickered frame, painted in 7-Eleven team colors, produced in the Serotta shop. And the lug set, designed and made by Kelly Bedford, would be in hot demand for decades to come.

Serotta bikes were everywhere late last century, and his fit apparatus was at the leading edge. He was so good, people were copying him. Then the company disappeared, only to resurface again around the time of Covid. It would take a large book to fully tell the story, but Ben himself gave the outline view when we met him earlier this year at the Philly Bike Expo.